Our core beliefs and principles about executive coaching

Executive coaching is fundamentally a business proposition.  Its purpose is to increase the effectiveness of the individual for the benefit of a third part – the organisation.  Coaching is therefore aimed at closing the gap between performance and potential, both individually and organisationally.

We work to these six core principles:

• Coaching is about change and action.  Coaching provides a conversation of unique frankness containing the high support and high challenge which will move the client to greater effectiveness
• Our clients are resourceful people: they do not need to be fixed, pandered to, or ‘cured’
• Our role as coaches is to work with clients so that they can answer their own questions.  The first resort of an excellent coach is searching questions, not advice or ready-made solutions
• For the purposes of coaching, coach and client are equals; it is an adult-adult partnership based on mutual respect
• Coaching at work is about performance at work.  However, the whole-person perspective will deepen and extend the range of what the skilled coach can achieve with the client.
• The client creates and "owns" the agenda for coaching.

Don’t choose us if

• You think that because your organisation is offering coaching you may as well give it a try but there’s nothing you really feel needs changing in your life or work
• You know you need to change but feel that you will only do so if others do first
• You are not prepared to open up and make yourself vulnerable with your coach